France – Public relations services – Call for tender for the selection, through an Open Competitive Procedure, of an implementing body, appointed to implement measures aimed at achieving the goals set out in the Programme "MaizePromotionKU"

With a promotional campaign oriented towards the specialised public, the key objectives are: I) Acreage cultivated in maize: Increase maize acreage in targeted countries; II) Consolidate and develop the EU seed market share: Increase the market share of high-quality EU seeds in Kazakhstan and Uzbekistan; and III) Knowledge improvement among the target public: Improve the reputation and perception of maize through targeted, concrete and effective messages. The contracting organisation will itself carry out some of the actions included in the promotion programme. The remainder of the actions will be carried out by the beneficiaries (FNPSMS and PZPK) with the exception of the project evaluation, which needs to be executed by an external evaluation body in application of EU regulations. Inter alia, the implementing agency will be responsible for activities under Work Packages 3 (Website), 4 (Advertising), and 5 (Communication Material).