France – Public relations services – Call for tender for the selection, through an Open Competitive Procedure, of an implementing body, appointed to implement measures aimed at achieving the goals set out in the Programme "SustaianbleSeedsEU"

With a promotional campaign oriented towards the specialised public (‘B2B’ including famers, breeders, opinionleaders, consultants, and transformers), they key objectives are: I) Acreage cultivated in maize and sorghum: Increase maize and sorghum acreage in targeted countries; II) Consolidate and develop the EU seed market share: Promote high quality seeds within the internal market highlighting the added value of EU origin; and III) Knowledge improvement among the target public: Improve the reputation and perception of both maize and sorghum through targeted, concrete and effective messages. The campaign will address to a professional audience specialized for agricultural sector. Farmers are the most important target; they are farmers specialized into cereal and/or milk production. The technician specialists, and distributors are also a major target for our campaign as opinion leaders for the farmers choice of crops. Our other targets includes institutions, farmers associations, feed producers and food processing industries are also targeted to influence them choice of grain for processing activities. The contracting organisation will itself carry out some of the actions included in the promotion programme. The remainder of the actions will be delegated to the selected agencies, and will cover the following: The agency in charge of lot 1 will work on the implementation of events and public relation activities (WP2, and WP6). Among other things, the agency will ensure the implementation of the actions, follow the budget, follow up on subcontractors and realise the deliverables and reports for the actions implemented. It will likely be an events agency specialised in agriculture.