France – Evaluation consultancy services – Call for tender for the selection, through an Open Competitive Procedure, of an evaluation body, appointed to evaluate the "SustainableSeedsEU" campaign.

With a promotional campaign oriented towards the specialised public they key objectives are: I) Acreage cultivated in maize and sorghum: Increase maize and sorghum acreage in targeted countries; II) Consolidate and develop the EU seed market share: Promote high quality seeds within the internal market highlighting the added value of EU origin; and III) Knowledge improvement among the target public: Improve the reputation and perception of both maize and sorghum through targeted, concrete and effective messages. In application of the EU regulations, the promotion programme must be evaluated by an external evaluation body, in order to guarantee the respect of planned deliverables, costs and objectives. The selected evaluation body will have to take into account for each planned action the output, result and impact indicator. This call for proposals covers 3 annual reports (one at the end of each programme year, each showing the situation at the start and at the end of the programme year in terms of the chosen impact indicators/programme objectives), as well as a final global report covering all 3 years of the report, synthesising the 3 annual reports and showing how the programme reached its objective compared to a “point zero” at the beginning of the campaign before the start of promotion activities. The promotion programme should end on 31/12/2027, a date after which all costs will be final and the final ex post evaluation can take place.